LIVE NATION PARTNERS WITH HARRISBURG MIDTOWN ARTS CENTER
BRINGING MORE EVENTS TO PENNSYLVANIA’S CAPITAL
From The Burg: More national musical acts soon will be making stops in Harrisburg, as the Harrisburg Midtown Arts Center (H*MAC) today announced a strategic partnership with Live Nation, a leading live entertainment company.
Under the multi-year agreement, Live Nation will be H*MAC’s exclusive booking partner for the 1,200-person capacity Capitol Room, the largest of several performance spaces in the sprawling Midtown entertainment and dining complex.
“We have a beautiful venue, and now with our new partnership with Live Nation, we’re looking to take HMAC to the next level with even more concerts and performances,” said Chris Werner, HMAC’s president of entertainment. “This new relationship will help drive the ongoing revitalization of the city’s live entertainment scene.”
H*MAC opened in 2009, with the original partners mounting an extensive, multi-year renovation of the 34,000-square-foot space that once housed Harrisburg’s first Jewish Community Center. In 2019, a new partnership assumed control, purchasing the venue for $6 million and continuing the building restoration.
H*MAC now includes several entertainment spaces, art galleries, bars and a restaurant, Zachary’s BBQ & Soul, which opened last year.
H*MAC’s smaller, 350-person capacity space, Stage on Herr, also will undergo improvements, including a wider stage, permanent seating and sound system upgrades, according to Live Nation.
“H*MAC is a fantastic space for live music, and we look forward to working closely with the team in creating new and exciting opportunities connecting artists to artists with their fans here in the capital city of Pennsylvania,” said Geoff Gordon, regional president, Live Nation Northeast.
According to Gordon, Live Nation was attracted to H*MAC due to its extensively renovated and upgraded facility, as well as its location in central PA, which offers a strategic stop for national touring acts.
“Our team currently books shows across the state in Philadelphia, Wilkes-Barre, Scranton, Allentown, Reading, Hershey, State College and Pittsburgh,” he said. “By adding H*MAC, we can provide an additional tour stop for artists traveling between cities like Philadelphia and Pittsburgh, connecting them with a new and engaged audience.”
In conjunction with the partnership announcement, Live Nation today unveiled the first shows that will be a part of the ongoing live performance series at H*MAC, including Jamaican reggae singer Beres Hammond on Aug. 23, Italian goth-metal band Lacuna Coil on Sept. 8, Finland’s symphonic metal band Apocalyptica on Sept. 11, and American punk rock band Dead Boys on Oct. 20.
“H*MAC is a fantastic space for live music, and we’re looking to increase opportunities to connect music fans with some of their favorite artists here in Pennsylvania’s capital city,” Gordon said.
H*MAC is located at 1110 N. 3rd St., Harrisburg. For more information, visit www.harrisburgarts.com. For more information on Live Nation, visit www.livenationentertaimment.com.
